2025-2026 Course Catalog

Marketing Certificate (038I)

The Marketing Certificate is designed to prepare students for entry-level marketing positions in a variety of industries. The curriculum includes core coursework in marketing, where students learn the fundamentals of market research, branding, and consumer behavior. A focus on small business development equips student with strategies to create and implement marketing plans tailored to entrepreneurial ventures, while advertising coursework explores the principles of designing effective campaigns across traditional and digital platforms. This certificate provides practical skills and insights that are immediately applicable, preparing graduates for roles such as marketing assistants, social media coordinators, or sales representatives.

 

Graduation Requirements

  1. Total Credit Hours: 28 credit hours in courses numbered 100 and above
  2. Cumulative Grade Point Average: 2.00 (‘C’) or better for all work applicable toward the degree that was completed at Richland
  3. Residency: 14 credit hours or more at Richland Community College

Curriculum Requirements

Required Courses

ACCT 101Financial Accounting

4.0

BUS 100Business Fundamentals

3.0

BUS 110Business Mathematics

3.0

Or

MATH 104Technical Mathematics

4.0

BUS 225Small Business Development

3.0

BUS 228Global Topics in Business

3.0

BUS 240Marketing Fundamentals

3.0

BUS 245Advertising and Sales Promotion

3.0

ENGL 105Technical Writing in the Workplace

3.0

Or

ENGL 101Composition 1

3.0

P REL 100Human Relations

3.0

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