2020-2021 Course Catalog

BUS 245 Advertising and Sales Promotion

includes coverage of the economic and social role of advertising, customer research, selection of advertising appeals, media decisions, and the creative process. Specific media to be studied are newspaper, magazine, radio, TV, direct mail, and outdoor advertising. Students work on an advertising campaign during the semester. This course is applicable toward all certificates and degrees (credit hours 3.0, lecture hours 3.0).

Credits

3.0

Division and Department

Math, Science & Business / Business